Artist Spotlight: Spank Rock
All you have to do to see how quickly hipster-hop, with all its cultural accoutrements, is crashing into the mainstream is watch TV for a bit. You might peep the Rhapsody commercial with Chicago's underground neo-retro duo The Cool Kids or the AT&T spot featuring five real-life sneaker boutiques, or Mickey Avalon -- the Jewish glam-punk MC from L.A. -- in a Boost Mobile commercial headlined by Jermaine Dupri and Young Jeezy. The scene once known only for its "cool-factor" and passing interest in the likes of Dipset and Clipse has spawned and anointed a new breed of rap artist -- one that's un-ironically invested in hip-hop and armed with an endless list of painfully cool club DJs.

